This blog is about referral marketing…also called relationship marketing or word-of-mouth marketing.
The Referral Marketing Association (Refma) provides an objective, third-party view of business networking. We seek to better measure the results of networking in a real-world environment. True, many leaders in the field of referral marketing have tremendous experience and a general feel for the factors that impact success…but we like to see the numbers.
Refma does not generate referrals directly or act as a local networking organization. We are simply redefining and raising expectations.
Members of chapters that subscribe to the ChapterTracker.com program are automatically members of Refma. Parent organizations, please contact us about membership.
